Wednesday, June 15, 2011

Your Typical Blog Post, for once.

I guess I might do that whole "meaty, introspective post" or "post on something that is not defined as Felice Ford for old times' sake" later today, but in the meantime I feel a pressing need to respond to a claim on a water bottle next to me. This was too long to post as a Facebook status, so I had no choice here.

This arrowhead bottle with a nice, ergonomic, hourglass-figure claims that the reason it's shaped so obtusely is because it is an "Eco-Shape Bottle", and it was "purposely designed with an average of 30% less plastic to be easier on the environment."

THIS IS A LIE. If they were going to be honest about the reason the bottle is designed this way, they would admit that it is for their product to stand out visually in the expansive bottled water aisle. Moreover, they would likely be more genuinely pandering to consumers if they peddled some bullshit about the more comfortable grip, going too far if they claimed it was to make it easier on people with arthritis. But the fact remains that if they honestly felt the need to reduce the amount of plastic used to make the bottle, they would either make it out of a different, biodegradable substance OR simply make the bottle shorter. But that would reduce the volume of water within, so any shape that can hold the standard .5 L of fluid would sufficiently serve this purpose as well.


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